It’s Complicated The Power of Facebook eBook Peter Olsthoorn
Download As PDF : It’s Complicated The Power of Facebook eBook Peter Olsthoorn 
The 'Power of Facebook' explains every aspect of this mighty internet company. The Power of Facebook is precisely taken apart and reassembled in a comprehensive journalistic fashion, with one eye always towards the future, and always facts and opinions from all sides. What exactly is happening?
"Never before has the phenomenon of Facebook been so intense and thoroughly analyzed as in this book, drawing from numerous sources. Peter Olsthoorn combines humor with seriousness, well-founded suspicion with genuine curiosity, and harsh criticism with substantiated admiration."
(Antoinette Hoes, Head of Strategy of digital marketing agency Tribal DDB)
“After dealing with the world of Google, Peter Olsthoorn, with his famously sharp analytical skills, now maps for us the power of Facebook.”
(Ben Verwaayen, CEO of Alcatel-Lucent)
‘With his unrivaled knowledge of facts, Peter Olsthoorn provides us, after Google, with a deep insight into the excesses and innovations of Facebook.’
Geert Lovink, founder of Institute for Network Cultures and Professor in media in The Netherlands and Switzerland
"One of Europe's best Internet journalists dissects Facebook scrupulously. With its motto ‘First the facts, then the opinions’, this is once again a must read for every individual and company that wants to understand how 'the social' is taking over the internet."
Vincent Everts, renowned investor, entrepreneur and speaker
Table of contents
Introduction
Quotations
Key statistics
I The Essential Pleasure and Power
1. The pleasure of Facebook
2. Facebook's kitchen secrets
3. The great power, the internet passport
II The Battle for Privacy and Marketing
4. The fantastic privacy labyrinth
5. The huge data struggle
6. Brands want your friendship
III Living with/in Facebook
7. Our social ties
8. From tinkering to Facebookaholism
9. Adultery, divorce, revenge and even murder
10. “Theo, are you dead or something?”
IV Facebook, Crime and Revolution
11. CIA, police and cybercrime
12. Facebook as a terrorist weapon
13. Revolutions, protest and election campaigns
V The Public Debates
14. Philosophers on Facebook
15. From authors to internet brains
VI Mark and the Facebook Economics
16. Facebook competition…
17. A close up on the boss and the money
VII Possible Futures
18. How does Facebook become our friend?
Addendum Statistics
It’s Complicated The Power of Facebook eBook Peter Olsthoorn
Peter Olsthoorn overwhelms you with objective information about Facebook.This book covers a lot of pros and cons of Facebook and may help you in forming a well-balanced opinion about it. Each chapter covers a different aspect of Facebook, you may read just the ones you are interested in. For me the chapter about relationships was the most interesting.
If you are addicted to Facebook maybe you should not read the book. Or maybe you should!
What I liked most about this book is the personal opinion of Peter Olsthoorn, to which I totally agree.
Product details
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It’s Complicated The Power of Facebook eBook Peter Olsthoorn Reviews
Peter Olsthoorn overwhelms you with objective information about Facebook.
This book covers a lot of pros and cons of Facebook and may help you in forming a well-balanced opinion about it. Each chapter covers a different aspect of Facebook, you may read just the ones you are interested in. For me the chapter about relationships was the most interesting.
If you are addicted to Facebook maybe you should not read the book. Or maybe you should!
What I liked most about this book is the personal opinion of Peter Olsthoorn, to which I totally agree.
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